Avid Auto Detailing
A custom quote-and-booking engine that turned repetitive phone calls into bookings that close themselves.
- Web Design
- Web Development
- Branding
- Local SEO
- GBP
- Booking System
Numbers from the build.
Heck Design GroupOutcomes from the project's published case study by Heck Design Group, our design-build partner on this site.
The challenge
The owner had a full calendar but lost time every morning answering the same four questions by phone: price, duration, service area, and availability. Quote requests routed through a generic contact form, 40%+ went unanswered over a weekend, and a page-builder site took six-plus seconds to load on mobile while three competitors fought for the same local searches.
What we built
Partnering with Heck Design Group, we shipped a three-step quote engine (vehicle class, services, ZIP) that returns an instant price and books itself. Pricing logic lives in editable JSON so the owner tunes rates without a developer, and a hand-coded theme plus schema and review work took the build from sluggish to sharp.
What we owned
- Brand refresh + visual direction
- Custom quote calculator with dynamic pricing
- WordPress theme built from scratch
- Local SEO + schema markup
- Mobile-first booking flow
- Google Business Profile optimization
Stack
- WordPress
- JavaScript
- PHP
- Schema.org
- Yoast
Inside the build.
“The quote tool saves us hours every single day. Customers get an answer before they finish their coffee and we spend the time actually detailing cars, not sending emails.”
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