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AVF Media
Web Design & SEO: design, build, rank

Websites built to convert, engineered to rank.

Performance-first sites designed for the search results they need to win, paired with local SEO, Google Business Profile work, and ongoing optimization that keeps the site getting better after launch.

  • Next.js + headless CMS
  • Core Web Vitals
  • Local SEO + GBP
  • Backlink campaigns
vorenzarentals.com
Vorenza Rentals homepage, a premium fleet hero with a book-now call to action

Built on serious tooling

Next.jsVercelSanityTailwind CSSShopifyGoogle Analytics 4Google Tag ManagerGoogle Search Console
What we build

Different sites, one set of standards.

Marketing sites, local service sites, commerce, personal brand: same engineering floor underneath all of them.

Showing Marketing sites

Marketing sites

Conversion-first sites for service businesses, agencies, and startups. Built to load fast, rank for the keywords that pay, and turn visits into booked calls.

  • Custom design, no themes
  • Content-aware SEO foundation
  • Booking and lead forms tied to your CRM
  • Editable in a headless CMS
  • Analytics + GA4 wired at launch
Stack we ship on
  • Next.js
  • Sanity
  • Tailwind
  • Vercel

We pick the stack to match the site, not the other way around. Hosting, repos, and tooling are configured in your accounts so handoff is a non-event.

0+Lighthouse performance targetThe floor we build to, mobile and desktop
0 wkTypical launch timelineMarketing sites; redesigns in 3 to 4
<0sLargest Contentful PaintThe performance budget every build is tuned against
0%Ownership stays with youCode, hosting, analytics, GBP, all yours
One connected system

Web is the hub. Everything plugs in.

Your site is the only piece of the funnel you actually own, the place where ads land, where content sends people, and where search engines decide whether to rank you.

We build it as the hub on purpose. SEO foundations are baked in at launch, content slots exist for the pipeline, and conversion tracking is shared with the same team running your paid campaigns. Nothing is bolted on later.

Your websiteOwned · fast · indexed
Local SEO + GBPMap pack, reviews, citations
Backlinks + PRQuality links, niche outreach
Content enginePages and hubs that rank
Paid ads landingPPC traffic that converts
Our SEO process

Six phases. One compounding loop.

The same methodical loop runs on every engagement. Names of the keywords change. The discipline doesn't.

Crawl + audit

Start with a full crawl of the existing site and competitors. We surface broken links, redirect chains, indexation issues, and the structural problems search engines actually penalize.

Crawl audit248 URLs · 16 issues
  • /services/roof-repair200
  • /services/roof-replacement200
  • /old-services-page301 chain
  • /services/repair-broken404
  • /blog/storm-prep-checklist200
  • /contact-old302
  • /gallery?id=12noindex
232 OK11 redirects5 broken

Keyword + intent mapping

Map the keywords that drive money, not just volume. Each one gets matched to user intent and a target page so content effort goes where it converts.

Keyword + intent mapHigh intent · transactional
roof repair near me
1,400/mo
38
emergency roofer near me
880/mo
24
metal roof installation cost
590/mo
52
best roofing companies near me
320/mo
41

Technical SEO foundation

Core Web Vitals, schema markup, internal linking, sitemaps, robots, canonicals. We fix the foundation before pouring content on top of it.

Lighthouse · mobileProduction build
98Perf
100A11y
100Best
100SEO
OpportunitiesEst. savings
  • Serve images in next-gen formats0.30s
  • Reduce unused JavaScript0.18s
  • Defer offscreen images0.09s

On-page + content

Title tags, meta descriptions, headings, internal links, and the content blocks that earn rankings. Page-by-page work, not site-wide rewrites.

On-page structure/services/roof-repair
H1
H2
H3

Local SEO + Google Business Profile

GBP optimization, citation cleanup, review strategy, and LocalBusiness schema for service-area clients. The full map-pack play.

Local pack · "roofer near me"Your service area
  • 1
    Northeast Roofing Co.Ad
    4.9(128)
  • 2
    Granite Roofers LLC
    4.7(86)
  • 3
    Crown Roofing
    4.6(51)

Backlinks, monitoring, ongoing

Outreach for quality links, ongoing rank tracking, and a monthly written report. SEO compounds, so the work doesn't stop at launch.

Rank trackingTarget keyword · lower = better
#38
M1
#32
M2
#24
M3
#18
M4
#12
M5
#6
M6
Case study

A detailing studio, rebuilt to quote and book itself.

The challenge. The owner had a full calendar but lost time every morning answering the same four questions by phone: price, duration, service area, and availability. Quote requests routed through a generic contact form, 40%+ went unanswered over a weekend, and a page-builder site took six-plus seconds to load on mobile while three competitors fought for the same local searches.

What we built. Partnering with Heck Design Group, we shipped a three-step quote engine (vehicle class, services, ZIP) that returns an instant price and books itself. Pricing logic lives in editable JSON so the owner tunes rates without a developer, and a hand-coded theme plus schema and review work took the build from sluggish to sharp.

avidautodetailing.com
Avid Auto Detailing homepage with a dark, photography-led hero and a get-a-quote flow
What changed after launch
0×More online bookingsvs. prior-month baseline
+0%Mobile conversion rateon the new quote flow
#0Local Google ranking“auto detailing near me”
<0sQuote turnarounddown from hours by phone
The quote tool saves us hours every single day. Customers get an answer before they finish their coffee and we spend the time actually detailing cars, not sending emails.
Arthur · Owner, Avid Auto Detailing

Built in partnership with Heck Design Group. Figures from the published case study.

Redesigns

When the site you have is hurting the brand you've built.

Most of the redesigns we take on aren't broken. They're just dated. Slow load, cluttered layouts, no SEO foundation, and zero conversion architecture. Drag the slider to compare the site Avid Auto Detailing was running with the rebuild that replaced it.

View redesign case studies
Avid Auto Detailing homepage after a 30-day rebuild, shipped in partnership with Heck Design GroupAfterA 30-day rebuild
The old Avid Auto Detailing website before the rebuild, a cluttered layout with heavy gradients, starbursts, and competing calls to actionBeforeThe site they replaced

Drag the handle or use arrow keys

More work

That's one build. Here's the rest.

Every site ships in partnership with Heck Design Group. Open a project for the scope, the stack, and the story behind it.

Why AVF for Web & SEO

The build, the launch, and every month after.

Six standards every engagement is held to, and what each one means for you.

  • One team, full stack.

    Design, build, SEO, and ongoing optimization handled by the same agency that runs your ads, so the site, the campaigns, and the content speak the same language.

  • Performance is non-negotiable.

    Every site we ship targets 95+ Lighthouse, sub-1.5s LCP, and zero layout shift. Not as an upsell. As the floor.

  • SEO built in, not bolted on.

    Schema, sitemaps, internal linking, and Core Web Vitals shipped on day one. Search engines see a finished site, not a placeholder.

  • Local SEO done properly.

    Google Business Profile, citations, reviews, and LocalBusiness schema, the map-pack work most agencies skip or upsell separately.

  • You own everything.

    Code, content, hosting, analytics, the GBP, the domain. We work in your accounts, not ours. If we ever part ways, you keep the whole stack.

  • Reporting that says something.

    A written monthly report with what changed, what worked, what's next. No dashboards you'll never log into.

FAQ

The questions clients ask most.

Eight questions we get often. If yours isn't here, the Growth Audit is the right place to ask it.

  • Marketing sites typically launch in 4–6 weeks, e-commerce in 6–10. Redesigns of an existing well-defined site can ship in 3–4. We share a timeline with milestones up front and we don't move the goalposts.

Don't see your question? Browse the full FAQ

Ready to build

Let's build the site your business actually deserves.

Book a quick Growth Audit. We'll review your current site, show you what a rebuild or refresh would look like, and talk through how the SEO and ongoing work fit your goals.